Lafya – A Health Financing Platform

Research Plan

1. Research Objectives

• Understand the pain points, motivations, and behaviors of individuals and organizations regarding healthcare savings and financing in Nigeria.

• Identify barriers to adoption and trust in digital health savings platforms.

• Discover usability expectations and feature preferences for both individual and organizational users.

• Gather insights to inform product features, information architecture, and visual design.

2. Research Questions

• What are the current methods users employ to save for healthcare expenses?

• What challenges do users face with existing health insurance or savings solutions?

• What factors influence trust in a digital health savings platform?

• What features do users consider essential for managing health savings?

• How do organizations currently manage employee healthcare benefits?

• What are the usability expectations for mobile and web platforms?

3. Methodology

a. Qualitative Methods

• User Interviews:

  • 10–15 in-depth interviews with individuals (ages 18–45, diverse backgrounds).

  • 5–8 interviews with HR managers or business owners.

  • Semi-structured format to allow for open-ended responses.

• Contextual Inquiry:

  • Observe users as they interact with current solutions (apps, insurance portals, manual savings).

• Competitor Analysis:

  • Review and benchmark similar platforms (local and international).

b. Quantitative Methods

• Online Surveys:

  • Distribute to a broader audience (target: 100+ responses).

  • Questions on savings habits, trust, digital literacy, and feature preferences.

4. Participant Recruitment

• Individuals:

  • Age 18–45, mix of employed, self-employed, and unemployed.

  • Urban and semi-urban residents.

• Organizations:

  • HR managers, business owners, or admin staff from SMEs and larger companies.

• Recruitment via social media, professional networks, and referrals.