Shecluded - Female Exclusive Fintech Product

Approach

As there are lot of loan platforms available, I wanted this to be different from others. The impact objectives are

Ensure more women with the passion and readiness to scale have the knowledge and opportunity to access Loans.

Curate and develop an extensive sector list based on women in our network.

Identify patterns and insights useful for fostering collaboration, for partnership and improvement within.

Help grow more female inclusion in credit.

To do this, I had to focus on the four key aspect of e-commerce UX:

• Utility
• Usability
• Accessibility
• Desirability

With this in mind, I was able to create a great user experience for the loan platform

The Design

Landing Page

The landing page is one of the most important screen. The navigation bar consist of the menu, a login and Apply now button.

The hero has a call to action for users to perform a specific action which could help them achieve their goal as soon as possible. The illustration symbolises “Good feeling”.

Followed by the Hero are other section that talks about what the company does and how they go about it.